商业经济与管理

当前,移动电子商务在旅游业的应用还处于探讨阶段,还没有真正进入到旅游行业应用。本文通过对移动电子商务的内涵分析,提出了在旅游业发展移动电子商务可行的三种模式,并指出其在旅游服务中应用价值,最后,从4个方面详细阐述了移动电子商务对旅游营销活动开展具有创新性的推动作用,为旅游服务供应商利用移动电子商务开展旅游营销指明方向。

Nowadays,the application of mobile e-commerce in tourism is still under discussion,and is far from real industry application.By analyzing the connotation of mobile e-commerce,this paper proposes three applicable modes of mobile e-commerce development in tourism,and also demonstrates the application values of those modes in tourism.This paper presents detailed analysis on the promotion of mobile e-commerce on innovations of tourist marketing activities,and points out the way of applying mobile e-commerce to tourist marketing.