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作为数字经济时代的重要组织形态，数字平台的组织逻辑打破了原有组织内部制度设计与组织间关系安排的边界，要素逻辑驱动资源配置与社会福利分配方式发生颠覆性变革。治理体系与价值创造模式的有效匹配是保障数字平台行为合规和可持续发展的关键前提，而当前数字平台治理体系与价值创造模式之间存在明显“错位”。基于此，文章以数字平台的组织逻辑和要素逻辑为双重主导逻辑，立足于数字平台的多元组织属性，考虑到数字化要素对治理焦点、治理方式及预期结果的影响，构建以“治理困境—治理机制—治理目标”为主线的数字平台治理框架，提炼数字平台治理未来研究的前沿议题。相关研究结论旨在为充分释放数字化要素的价值创造潜能、促进数字平台合规有序发展提供理论支撑和实践指导。
Abstract：As a pivotal organizational form in the digital economy era' digital platforms have reshaped traditional organizationallogic by transcending the boundaries of internal institutional design and inter-organizational relationship arrangements. Driven byfactor logic' the methods of resource allocation and social welfare distribution have undergone transformative changes. The effectivealignment of governance systems with value creation models is a critical prerequisite for ensuring regulatory compliance andsustainable development of digital platforms. However' a significant “mismatch” currently exists between digital platform governancesystems and value creation models. Against this backdrop' this study adopts the dual dominant logic of organizational logic andfactor logic of digital platforms. Grounded in the multifaceted organizational attributes of digital platforms and considering the impactof digital factors on governance focus' methods' and expected outcomes' the paper constructs a governance framework centered onthe “governance dilemmas—governance mechanisms—governance objectives” trajectory. It further identifies frontier research topicsfor future studies on digital platform governance. The findings provide theoretical support and practical guidance for fully leveragingthe value creation potential of digital factors and promoting the compliant and orderly development of digital platforms.
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(1)中国信息通信研究院.平台经济发展观察:2024[R].北京:中国信息通信研究院,2024.
(2)梅特卡夫定律(Metcalfe’s Law)由美国学者罗伯特·梅特卡夫(Robert Metcalfe)于20世纪80年代提出,该定律指出网络的价值与连接用户数量的平方成正比。随着网络节点数量增加,用户间可能的连接数呈指数级增长,从而使网络整体价值表现出显著的非线性增长特征。该定律最初用于解释以太网等通信网络的价值机制,后被广泛应用于互联网、社交媒体等数字平台的价值评估中。
基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2025.09.002
中图分类号:F49
引用信息:
[1]彭正银,魏清华,田宇.数字平台治理理论探析：双重逻辑、治理框架与研究展望[J].商业经济与管理,2025,No.407(09):19-32.DOI:10.14134/j.cnki.cn33-1336/f.2025.09.002.
基金信息:
国家社会科学基金重大项目“平台企业治理研究”(21&ZD135)