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以往警觉研究主要聚焦创业者个体对机会的识别与发现,然而在公司创业情境下,对一个组织如何警觉地注意到内外环境中的机会与威胁线索,并及时采取行动的问题缺乏深入研究。文章基于组织学习4I模型理论,通过对一家时尚连锁新零售企业的系列变革与创业决策事件的案例研究发现:(1)组织警觉的产生过程包括三个关键环节,即多源注意、跨层释义和整合判断;(2)不同过程间的有效衔接需要组织制度、领导成员互动等多个动力因素支持。基于案例分析,文章提出了公司创业决策中的组织警觉产生模型,该模型对中国企业发现转型升级与二次创业机会具有一定的理论指导和实践启示意义。
Abstract：In the past,the entrepreneurial alertness studies focused on the discovery and identification of opportunities for entrepreneurs. However,in the corporate entrepreneurship context,there was a lack of in-depth study of how an organization was alert to the opportunities and threats in the internal and external environment and acted in a timely manner. Based on the theory of organizational learning 4 I model,through a case study of key business decision-making of a new-retail chain of fashion enterprise,we found that:( 1) the generation process of organizing alertness includes three key processes,multi-source attention,cross-layer interpretation and integrated judgment;( 2) the effective convergence between different processes requires driving factors,including enterprise organization system and leader-member exchange. Based on the case study,this paper puts forward the model of organizational alertness in the corporate entrepreneurship decision-making. The model has theoretical guidance and practical significance for Chinese enterprises to pursue transformation and upgrading opportunities.
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(1)1-5星表示公司内部销售业绩评价情况,1星表示远低于公司销售指标,3星表示刚好达成公司销售指标,5星表示超出公司销售指标较多。
基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2018.05.003
中图分类号:F279.2
引用信息:
[1]胡洪浩,王重鸣.公司创业决策中的组织警觉产生过程:一个纵向新零售案例研究[J].商业经济与管理,2018,No.319(05):28-39.DOI:10.14134/j.cnki.cn33-1336/f.2018.05.003.
基金信息:
国家自然科学基金重点项目“基于并行分布策略的中国企业组织变革与文化融合机制研究”(71232012);; 2018年杭州市科技计划软科学项目(20180834M23)
2018-06-04
2018-06-04
2018-06-04