商业经济与管理

改革开放以来,我国逐步将旅游环境治理放在重要位置,在探索与实践中不断完善和推进。但也要清醒地认识到,现有旅游环境治理形势依然严峻。应对国内旅游经济形势和环境保护的机遇和挑战,必须使旅游环境治理行为成为企业、公众(包括游客和当地居民)以及政府的联合行为,将单一的资源产品环节、产业结构环节、政策体制环节和消费行为环节等复合成一个有强生命力的生态系统,努力建设资源节约型和环境友好型的旅游产业。

Since the reform and opening up,tourism environmental governance has been placed at an important position,and has been continuously improved in practice.However,we must clearly realize that the situation of today's tourism environmental governance is still severe.Facing opportunities and challenges of domestic tourism economic situation and environmental protection,a new paradigm of tourism environmental governance must be found.The new one lies in the following aspects: making the tourism environmental governance behavior become the joint behavior of enterprises,public(including tourists and residents) and governments;integrating the aspects of resources product,industrial structure,policy system and consumer behavior into a dynamic ecological system;striving to build the resource-efficient and environmentally friendly tourism industry.