商业经济与管理

随着互联网时代信息技术的发展,人类社会生产方式加快向大规模定制演化,但流通方式却显落后,流通组织面临"脱媒"冲击。然而,借鉴"DIM"的产业组织范式,流通企业能够通过网络节点控制和网内外竞争,实现内部去等级化和外部非一体化,进而与大规模定制的生产方式无缝契合。基于这种内在的契合机理,文章从供应链逆向整合、流通过程再造和"互联网+"窗口对接三个维度,提出了大规模定制下流通组织进行网络化重构的可行路径。据此,三维度的网络化重构视角为互联网时代的流通组织创新提供了补充意义的理论探索,同时,也有利于流通企业扭转当前在制造商去中间化"脱媒"冲击下的微利窘境。

With the development of information technology during the Internet era,the production mode of human society has accelerated to mass customization;while the way of circulation is still backward,facing the impact of disintermediation.However,adapted from the DIM paradigm,the circulations can achieve seamless fit with the real mass customization production,through the internal dis-hierarchization and the external de-integration under the node-network control and the network competition.Based on this inherent mechanism,we present the feasible paths about networking reconstruction of circulation,from a three-dimensional frame with the reverse integration of supply chain,the reengineering of circulation process and the time window docking of "Internet+".Accordingly,the three-dimensional frame provides a supplementary theoretical research for the circulations innovation during the Internet era,which is beneficial to resolve the low-profit dilemma under the "disintermediation" shocks of manufacturers.