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文章以无车承运平台为研究对象,系统定义了竞争压力、潮流压力和强制压力三类社群压力变量、战略价值和功能价值感知两类中介变量,构建了"社群压力→用户感知→参与意愿"的研究模型,并采用Smart PLS 3.2.6软件进行了实证研究,系统揭示了社群压力对实际承运人参与意愿的影响及内在机理。研究结果表明,社群压力对无车承运平台的实际承运人参与意愿具有显著性影响。其中,潮流压力的影响最大,竞争压力的影响最小;潮流压力和竞争压力对实际承运人参与意愿的影响均为间接影响,而强制压力对实际承运人参与意愿的影响则不需中介变量传递。
Abstract：This paper takes the freight forwarder platform as the research object,and systematically defines the three types of community pressure variables,namely competitive pressure,trend pressure and forced pressure,and two types of mediation variables,namely strategic value and functional value. And the paper constructs a research model of "Community Pressure → User Perception→Participation Intention",and uses the Smart PLS software for empirical analysis to reveal the influence and internal mechanism of the community pressure on the actual carriers' participation in the freight forwarder platform. The research results show that the community pressure has significant influences on the actual carriers' participation in freight forwarder platform. Among them,the impact of trend pressure on the actual carriers' participation is the largest,followed by the forced pressure. Simultaneously,the impact of the trend pressure and the competitive pressure on the actual carriers' participation is indirect,and the impact of the forced pressure on the actual carriers' participation does not need the mediation variable transmission.
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基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2018.01.002
中图分类号:F542
引用信息:
[1]肖亮,王璐雅.社群压力对无车承运平台实际承运人参与意愿的影响[J].商业经济与管理,2018,No.315(01):17-26.DOI:10.14134/j.cnki.cn33-1336/f.2018.01.002.
基金信息:
教育部人文社会科学研究基地重大项目“政府干预情境下物流业与制造业间信息共享系统采纳模型及机理研究”(13JJD630017);; 浙江省自然科学基金重点项目“融入政府干预情境的物流企业移动商务技术采纳模型与机制研究”(LZ13G010001);; 浙江省社会科学联合会课题(2013N127)
2018-01-15
2018-01-15