商业经济与管理

鲜活农产品流通是我国农产品大流通的重要组成部分,农民专业合作社在我国鲜活农产品流通体系发展中具有重要作用,可以有效解决农业生产经营过程中小生产与大市场的矛盾,提高鲜活农产品流通的组织化和市场化程度。文章首先分析了农民专业合作社在鲜活农产品流通体系中的重要性,并在此基础上提出了基于农民专业合作社的鲜活农产品流通创新模式,包括直销模式、零售商对接模式以及龙头企业对接模式,最后提出了加快我国鲜活农产品流通体系发展的对策建议。

The flow of fresh agricultural products is an important part of the circulation of agricultural products in China.Farmer cooperatives play an important role in the development of China's fresh agricultural products circulation system.It can effectively resolve the contradiction between agricultural production and management process of small and medium-sized production with large market,and improve the organization and marketization of the circulation of fresh agricultural products.The paper analyzes the importance of farmer cooperatives in the circulation system of fresh agricultural products,and then puts forward the new circulation model based on farmer cooperatives,including direct sales,retailers docking,and leading enterprises docking.Finally,the paper offers suggestions for speeding up the development of the circulation system of fresh agricultural products in China.