商业经济与管理

电子商务物流中"最后一公里"作为唯一直接与最终用户接触的阶段,存在配送成本高、服务质量低等问题,是影响电子商务发展的一个重要因素。文章在深入研究国内外电子商务"最后一公里"配送方案的基础上,对现有成功配送方案的成功原因和适用范围进行了定性分析。从人文、地理、经济和配送需求等方面对电商客户进行了特征提取和聚类分析,划分了客户群体。并以客户群体为导向,构建了一个集公共电子提货柜、人工自助提货和送货上门等多种配送方案的电商物流"最后一公里"综合配送模型,以解决该阶段配送中存在的众多问题。

The"Last-Mile"in E-Commerce logistics being the unique stage to face client is the bottleneck of E-Commerce development owing to the problems of high cost and low service quality. In order to solve the problems,a qualitative analysis is made on the existing successful solutions and their scopes of application based on a deep research on the existing distribution models at home and abroad. Feature extraction and cluster analysis are made on E-Commerce customers from the aspects of social culture,geographical conditions,economic level and requirements for"Last-Mile"delivery,on the basis of which,E-Commerce customers are divided into four client groups. A client group oriented"Last-Mile"delivery model is put forward by integrating the unattended pickup,attended pick-up and door-to-door delivery service into it. The proposed"Last-Mile"delivery model can not only meet the delivery requirements from different client groups but also optimize the allocation of resources in domestic E-commerce Logistics,and then lower the costs as much as possible.