| 498 | 7 | 116 |
| 下载次数 | 被引频次 | 阅读次数 |
信息共享经常被认为是消除牛鞭效应的有效途径,但也有人对此持相反观点。信息化至当前阶段,海量的市场销售信息能够更容易地被收集、处理,而共享这类关键和常见的信息究竟能否减弱牛鞭效应尚未得到专门验证,文章对此进行理论分析和实验研究。研究结果显示,供应链内市场销售信息共享将使供应链整体层面减少订单波动,也能减少部分相邻层级间订单波动增加的幅度,并且相比下游企业,供应链内市场销售信息的共享将能更多地减少上游企业订单的波动。另外,文章对市场销售信息的利用过程展开了探讨,发现了一些有趣的规律。研究结果说明共享市场销售信息对于供应链牛鞭效应的减弱是有显著作用的,且对于不同层级企业的作用效果有所差异,这是对理论研究的推进,同时又有着直接的实践借鉴意义。
Abstract：Although information sharing is frequently considered an effective means to eliminate the bullwhip effect,some researchers hold an opposite view. At present,informationization has generated a huge amount of market information and has enabled the effortless collection and processing of information. However,whether the sharing of such important and common information is beneficial to weakening the bullwhip effect has not yet been academically verified. This study intends to conduct a theoretical analysis and experimental research on this topic. Research results indicate that market sales information sharing in a supply chain can reduce order fluctuations across all echelons of the supply chain and the amplitude of the increase in order fluctuation between adjacent echelons. Market sales information sharing in a supply chain can also reduce more order fluctuations of upstream businesses than those of downstream enterprises. In addition,we have discussed the application process of market information and discovered several interesting rules. Research results indicate that sharing such information has a significant role in weakening the bullwhip effect of a supply chain; moreover,the effects vary based on different echelons of enterprises. These findings promote the theoretical study and simultaneously demonstrate direct practical significance.
[1]LEE H L,PADMANABHAN V,WHANG S.Information Distortion in a Supply Chain:The Bullwhip Effect[J].Management Science,1997,50(4):1875-1886.
[2]达庆利,张钦,沈厚才.供应链中牛鞭效应问题研究[J].管理科学学报,2003(3):86-93.
[3]FULLER J B,O'CONOR J,RAWLINSON R.Tailored Logistics:The Next Advantage[J].Harvard Business Review,1993,71(3):87-98.
[4]LEE H L,TANG C S.The Value of Information Sharing in a Two-level Supply Chain[J].Management Science,2000,46(5):626-643.
[5]BRAY R L,MENDELSON H.Information Transmission and the Bullwhip Effect:An Empirical Investigation[J].Management Science,2012,58(5):860-875.
[6]LEE H L,PADMANABHAN V,WHANG S.The Bullwhip Effect in a Supply Chains[J].Engineering Management Review,IEEE,2015,43(2):108-117.
[7]BALAN S,VRAT P,KUMAR P.Retracted:Information Distortion in a Supply Chain and Its Mitigation Using Soft Computing Approach[J].Omega,2009,37(2):282-299.
[8]WANG G,HUANG S H,DISMUKES J P.Product-driven Supply Chain Selection Using Integrated Multi-criteria Decision-making Methodology[J].International Journal of Production Economics,2004,91(1):1-15.
[9]郝国英,孔造杰,韩海彬.供应链中信息共享对各环节库存的影响研究[J].系统工程理论与实践,2007(9):131-135.
[10]孙永权,马云高.信息共享对牛鞭效应的影响——基于价格敏感需求函数的视角[J].系统工程,2014(1):33-40.
[11]代宏砚,周伟华,陈志康.多级供应链中库存不准确性对牛鞭效应的影响[J].管理工程学报,2013(2):195-201.
[12]YU Z,YAN H,CHENG T C E.Benefits of Information Sharing with Supply Chain Partnerships[J].Industrial Management&Data Systems,2001,101(3):114-121.
[13]万杰,李敏强,寇纪淞.需求信息预测与处理中的牛鞭效应分析与控制[J].管理工程学报,2003(4):28-32.
[14]KRISTIANTO Y,HELO P,JIAO J R,et al.Adaptive Fuzzy Vendor Managed Inventory Control for Mitigating the Bullwhip Effect in Supply Chains[J].European Journal of Operational Research,2012,216(2):346-355.
[15]UDENIO M,FRANSOO J C,PEELS R.Destocking,the Bullwhip Effect,and the Credit Crisis:Empirical Modeling of Supply Chain Dynamics[J].International Journal of Production Economics,2015(160):34-46.
[16]ZOTTERI G.An Empirical Investigation on Causes and Effects of the Bullwhip-effect:Evidence from the Personal Care Sector[J].International Journal of Production Economics,2013,143(2):489-498.
[17]CHATFIELD D C,PRITCHARD A M.Returns and the Bullwhip Effect[J].Transportation Research Part E:Logistics and Transportation Review,2013,49(1):159-175.
[18]DUAN Y,YAO Y,HUO J.Bullwhip Effect under Substitute Products[J].Journal of Operations Management,2015(36):75-89.
[19]ALMEIDA M M K,MARINS F A S,SALGADO A M P,et al.Mitigation of the Bullwhip Effect Considering Trust and Collaboration in Supply Chain Management:A Literature Review[J].The International Journal of Advanced Manufacturing Technology,2015,77(1/4):495-513.
[20]LI C.Controlling the Bullwhip Effect in a Supply Chain System with Constrained Information Flows[J].Applied Mathematical Modelling,2013,37(4):1897-1909.
[21]HUSSAIN M,DRAKE P R.Analysis of the Bullwhip Effect with Order Batching in Multi-echelon Supply Chains[J].International Journal of Physical Distribution&Logistics Management,2011,41(10):972-990.
[22]HUSSAIN M,DRAKE P R,MYUNG LEE D.Quantifying the Impact of a Supply Chain's Design Parameters on the Bullwhip Effect Using Simulation and Taguchi Design of Experiments[J].International Journal of Physical Distribution&Logistics Management,2012,42(10):947-968.
[23]SALCEDO C A G,HERNANDEZ A I,VILANOVA R,et al.Inventory Control of Supply Chains:Mitigating the Bullwhip Effect by Centralized and Decentralized Internal Model Control Approaches[J].European Journal of Operational Research,2013,224(2):261-272.
[24]李翀,刘思峰.信息共享受限条件下的供应链网络系统牛鞭效应控制策略[J].控制与决策,2012(12):1787-1799.
[25]SODHI M M S,TANG C S.The Incremental Bullwhip Effect of Operational Deviations in an Arborescent Supply Chain with Requirements Planning[J].European Journal of Operational Research,2011,215(2):374-382.
[26]张鹤冰.基于PID控制的供应链牛鞭效应建模与仿真[J].系统仿真学报,2015(2):352-361.
[27]彭怡,朱金福.延迟需求信息对牛鞭效应的影响分析[J].商业研究,2006(18):93-95.
[28]ZHANG X.Delayed Demand Information and Dampened Bullwhip Effect[J].Operations Research Letters,2005,33(3):289-294.
[29]ZHOU H,BENTON W C.Supply Chain Practice and Information Sharing[J].Journal of Operations Management,2007,25(6):1348-1365.
[30]张欣,马士华.信息共享与协同合作对两级供应链的收益影响[J].管理学报,2007(1):32-39.
[31]PRAJOGO D,OLHAGER J.Supply Chain Integration and Performance:The Effects of Long-term Relationships,Information Technology and Sharing,and Logistics Integration[J].International Journal of Production Economics,2012,135(1):514-522.
[32]WU Y,CEGIELSKI C G,HAZEN B T,et al.Cloud Computing in Support of Supply Chain Information System Infrastructure:Understanding When to Go to the Cloud[J].Journal of Supply Chain Management,2013,49(3):25-41.
[33]CROSON R,DONOHUE K.Behavioral Causes of the Bullwhip Effect and the Observed Value of Inventory Information[J].Management Science,2006,52(3):323-33
[34]BERGHMAN L,MATTHYSSENS P,VANDENBEMPT K.Value Innovation,Deliberate Learning Mechanisms and Information from Supply Chain Partners[J].Industrial Marketing Management,2012,41(1):27-39.
[35]FIALA P.Information Sharing in Supply Chains[J].Omega,2005,33(5):419-423.
[36]YOUN S H,YANG M G M,KIM J H,et al.Supply Chain Information Capabilities and Performance Outcomes:An Empirical Study of Korean steel suppliers[J].International Journal of Information Management,2014,34(3):369-380.
[37]BARNEY J B.Purchasing,Supply Chain Management and Sustained Competitive Advantage:The Relevance of Resource-based Theory[J].Journal of Supply Chain Management,2012,48(2):3-6.
[38]付恒,蹇明.考虑信息泄露的供应链信息管理策略[J].计算机集成制造系统,2015(8):2170-2178.
[39]王夏阳.契约激励、信息共享与供应链的动态协调[J].管理世界,2005(4):106-115.
[40]郭佳,陈功玉.零售商需求波动条件下供应链信息分享价值[J].系统工程,2010(2):82-89.
[41]CROSON R,DONOHUE K.Experimental Economics and Supply-chain Management[J].Interfaces,2002,32(5):74-82.
[42]KIMBROUGH S O,WU D J,ZHONG F.Computers Play the Beer Game:Can Artificial Agents Manage Supply Chains?[J].Decision Support Systems,2002,33(3):323-333.
[43]MACDONALD J R,FROMMER I D,KARAESMEN I Z.Decision Making in the Beer Game and Supply Chain Performance[J].Operations Management Research,2013,6(3/4):119-126.
基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2016.10.003
中图分类号:F274
引用信息:
[1]沈栋,项国鹏,潘可文.市场销售信息共享一定有利吗?——基于牛鞭效应视角的分析[J].商业经济与管理,2016,No.300(10):24-34.DOI:10.14134/j.cnki.cn33-1336/f.2016.10.003.
基金信息:
国家自然科学基金青年项目“大型零售商占主导权力时基于不同风险决策偏好下供应链契约协调策略研究”(71301145);; 浙江省哲社研究基地一般课题“基于顾客购买行为大数据分析的电商企业服务链改进及协同机制研究”(14JDFW02YB)
2016-10-15
2016-10-15