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在动态网络环境下,企业国际化行为本质上可以被看成是以跨国机遇发现和价值创造为导向的国际创业的过程,而这一过程中企业关系网络扮演着极为重要的角色。基于对关系网络影响企业国际化机制的分析,文章根据"主动性"网络结构观点和协同演进的思想,构建了关系运作、网络发展与企业国际化成长的协同演进分析框架,企业关系运作行为可以划分为"关系延伸→关系渗透→关系整合"三种演替的形式,而企业的关系网络沿着"本地社会网络→国际商业网络→全球战略网络"的方向升级,这两者共同融入了企业国际化成长的周期中,并且实质上也是企业国际化行为的重要组成部分。最后结合株洲硬质合金集团有限公司的案例验证了文章理论框架的合理性并给出了相关的政策建议。
Abstract：Under the dynamic network environment,firm's internationalization is considered to be a process of international entrepreneurship in the direction of opportunity discovery and value creation,in which firm's relation networks play an important role.Based on the analysis of the network embeddedness of firm's internationalization and the co-evolution,the article builds a co-evolution framework including relational operation,network development and firm's internationalization relational operation in the internationalization process.Firm's relational operation can be divided to three phases including "relation expansion→ relation penetration→relation integration",and the firm's network evolves along the direction of "local social networks→international business networks→ global strategic networks".Finally,we confirm the above views by a case study of ZhuZhou Cemented Carbide Group Corp.LTD and give some suggestions on promoting Chinese firms' internationalization.
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基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2011.09.011
中图分类号:F270
引用信息:
[1]郑准,王国顺.动态网络环境下企业国际化战略转型——基于关系运作与网络演进视角的案例研究[J].商业经济与管理,2011,No.239(09):27-33.DOI:10.14134/j.cnki.cn33-1336/f.2011.09.011.
基金信息:
国家自然科学基金项目“基于关系网络的中国制造企业国际化能力培育与路径选择研究”(70772040); 湖南省软科学重点项目(08YB51)
2011-09-15
2011-09-15