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区位类型是便利店选址的一种简便工具,可作为经验法则直接使用。通过对北京、广州、深圳等城市100余家便利店周边环境的现场调研,结合理论分析,总结出便利店选址的区位类型体系,由基本区位类型、次级类型、组合类型等组成。区位类型还有其他的划分方法。
Abstract：Location type is a convenient method when selecting location for convenience stores,which can be used as rules of thumb.Through investigating in Shanghai,Beijing,Guangzhou,and Shenzhen,and by analyzing theoretically,the author concludes a system of location types,which consist of basic location type,subordinate location type,and combined location type.There are also some other methods to define location type.
[1]郭崇义,姚城,邓晓东,景卫东.什么顾客在光顾我们的门店(上)———以广州某国际品牌便利店为例[J].销售与市场(渠道版),2004,(6):60-63.
[2]郭崇义,姚城,朱新城.什么顾客在光顾我们的门店(下)———以广州某国际品牌便利店为例[J].销售与市场(渠道版),2004,(7).
[3]Kevin L.Johnson,Matthew I.Hammond.Trip-GenerationCharacteristics for Convenience Stores[J].ITE Journal,2001,71(8):26-30.
[4]Jones K.,Simmons J.Location,Location,Location:Analyzingthe Retailing Environment[M].Canada:Nelson,1993.
基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2005.11.008
中图分类号:F721.7
引用信息:
[1]郭崇义.便利店区位类型研究——以北京、广州等城市便利店周边环境调研为例[J].商业经济与管理,2005(11).DOI:10.14134/j.cnki.cn33-1336/f.2005.11.008.
2005-11-25
2005-11-25