商业经济与管理

数据交易平台作为数据要素流通和市场化配置的重要载体，正逐步嵌入流通各个环节，成为促进数字经济发展与实现流通业高质量发展的重要抓手。基于2011年至2019年我国213个城市面板数据，考察数据交易平台设立对城市流通业高质量发展的影响及其作用机制。研究发现：数据交易平台设立能够显著促进城市流通业高质量发展，经稳健性检验和内生性处理后该结论仍然成立；数据交易平台设立主要通过创新驱动、服务赋能和需求拉动等路径促进城市流通业高质量发展；在中西部地区、强政策支持、互联网基础设施条件和营商环境良好的城市，数据交易平台设立对城市流通业高质量发展的促进作用更明显。文章丰富了数据交易背景下流通业高质量发展的理论研究，为政府进一步深化数据要素市场化改革、促进流通业数字化转型以及完善相关法律法规提供政策参考。

As an important carrier for the circulation and market-oriented allocation of data elements, data trading platforms are gradually embedded in all links of circulation. They are becoming a key driver for promoting the development of digital economy and achieving high-quality development of circulation industry. Based on panel data of 213 cities in China from 2011 to 2019, this study examines the impact of the establishment of data trading platforms on the high-quality development of urban circulation industry and its mechanism. The results show that the establishment of data trading platforms can significantly promote the high-quality development of urban circulation industry. The above conclusion remains valid after robustness tests and endogeneity treatment. The establishment of data trading platforms mainly promotes the high-quality development of urban circulation industry through paths such as innovation-driven initiatives, service empowerment, and demand stimulation. In cities of the central and western regions, with strong policy support, good Internet infrastructure, and a sound business environment, the establishment of data trading platforms has a more obvious role in promoting the high-quality development of urban circulation industry. This paper enriches theoretical research on the high-quality development of circulation industry in the context of data transactions. It provides policy references for the government to further deepen market-oriented reform of data elements, promote the digital transformation of circulation industry,and improve relevant laws and regulations.