商业经济与管理

在廓清文化产业竞争力概念基础上,构建了一个由3个模块、12个竞争面、14个竞争力评价点共同组成的文化产业竞争力综合指标评价体系。借助因子分析模型,比较了北京、上海、广州、深圳、厦门、长沙、武汉、苏州、天津等9个城市的文化产业竞争力现状。最后,文章根据波特的"钻石模型",分析了提升文化产业竞争力的要点所在。

This paper defines the concept of cultural industry competitiveness firstly.Then,we construct a comprehensive assessment system for cultural industry competitiveness.We compare the cultural industry competitiveness of Beijing,Guangzhou,Shenzhen,Xiamen,Changsha,Wuhan,Suzhou and Tianjin based on factor analysis method.In the end,according to Porter's Diamond Model,this paper provides the policy measures for enhancing cultural industry competitiveness.