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物流问题是制约生鲜农产品电子商务发展的核心问题。服务创新可以提升生鲜电商企业的物流效率和物流服务质量,进而增强其竞争优势和顾客价值创造能力。文章从服务创新模式和价值创造机制两个方面分析了生鲜电商的物流服务创新问题。研究发现,生鲜电商的物流服务创新可以选择物流技术创新、物流理念创新、物流组织创新、物流服务界面创新四种模式及其不同组合。生鲜电商物流服务创新的价值创造机制表现为:通过服务创新可以降低物流成本、提高物流服务质量、提供新的物流服务产品、提升生鲜电商的物流服务能力。优质的物流服务将为顾客带来好的消费体验,实现顾客价值增值。
Abstract：Logistics is very important for the development of electronic commerce of fresh agricultural products. Service innovation can improve the logistics efficiency and the quality of logistics service for fresh product e-suppliers,and then enhance its' competitive advantage and the ability of customers value creation. From two aspects of service innovation model and the mechanism of value creation,the paper analyzes the innovation of logistics service of fresh product e-commerce. The results show that four models of logistics service innovation can be adopted by fresh product e-suppliers,including logistics technology innovation,logistics concept innovation,logistics organization innovation,logistics service interface innovation,and also its' different combinations. The mechanism of value creation from logistics service innovation is as follows: reducing the logistics cost,improving the quality of logistics service,and providing new logistics services,and then upgrading the logistics service capacity. Consumers can get better consumption experience with added value from quality logistics service.
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基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2017.03.002
中图分类号:F724.6;F326.6
引用信息:
[1]刘刚.生鲜农产品电子商务的物流服务创新研究[J].商业经济与管理,2017,No.305(03):12-19.DOI:10.14134/j.cnki.cn33-1336/f.2017.03.002.
基金信息:
天津市哲学社会科学规划项目“基于互联网的食品安全监管信息化研究”(TJGL15-038)
2017-03-15
2017-03-15