商业经济与管理

作为新经济的重要构成内容,电子商务已经成为促进消费结构升级、推动供给侧结构性改革的重要力量。与其高速发展相对应的是,电子商务统计工作的滞后、统计体系的不完善,造成了产业管理缺乏基础、权威、系统的统计数据。文章在回顾我国电子商务统计相关研究的基础上,针对电子商务统计区别于传统行业统计的特殊性,从产业链视角分析其统计组织体系的问题、从多元化的活动内容讨论统计边界的问题,基于电子商务的开放性讨论其名录库的构建与维护,大数据背景下的电子商务统计调查方法的创新问题以及数据质量管理问题等。最后,从组织体系、统计制度的规范性、认证制度、宣传与执法以及大数据在电子商务统计中的应用等方面提出了若干建议。

As an important component of the new economy,e-commerce has become a significant force to promote the upgrading of consumption structure and to strengthen the supply-side structural reform. Therefore,corresponding to its rapid development,the absence of statistical system of electronic commerce has led to the lag of statistical work. This situation resulted in the lack of basic and authoritative statistical data in the process of industrial management. First of all,we review the related researches on e-commerce statistics in China. Then,according to the particularity of electronic commerce different from traditional industry statistics,we analyze the problem of its statistical organization system from the perspective of industry chain,discuss the problem of statistical boundaries based on its variety of activities,and discuss the construction and maintenance of the basic unit database,the innovation of e-commerce survey methods and the data quality management in the context of big data. Finally,we put forward some suggestions for the e-commerce statistical system,such as,the statistical organization system,the standardization of the statistical system,the certification system for electronic commerce,the publicity and law enforcement,and the application of big data in e-commerce statistics.