商业经济与管理

现代商业中的竞争已经从企业之间的竞争转变为供应链联盟之间的竞争。零售商主导下的供应链联盟是分工深化和信息化条件下以大型零售商为主导的流通渠道成员通过信息共享并按契约分享利益的一种中间性组织。创新流通渠道组织、建立零售商主导下的供应链联盟本质上反映了客观经济规律的要求,同时能够有效地协调工商关系。本文基于合作竞争视角深入讨论了其组织性质、形成原因和竞争优势,并结合现阶段市场竞争国际化的背景探讨了我国零售企业的发展对策。

The competition in the modern commerce has become to be the competition among supply chain alliances.The supply chain alliance dominated by retailer is an intermediate organization in which giant retailers have market power and channel firms assign profits in terms of the contract and share information in conditions of division deepening and informationization.An innovation of a circulation organization channel and building a supply chain alliance essentially reflect the objective economic law and can effectively coordinate the relationship between the producer and the retailer.In this paper,we deeply discuss the nature,formation reasons and competitive advantages of a supply chain alliance and then explore the countermeasure of China's retailing firms development under the background of international market competition.