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黄金大米事件的曝光引发了微博客广泛的关注。在事件曝光之初,公众对事件流露出的多是指桑骂槐式的情绪宣泄,表现出对政府极度的不信任及对转基因食品极度的不接受。当事件调查报告公布后,微博主体对转基因食品的态度与心理认知发生了转变,从以情绪宣泄为主,转变为情绪宣泄与客观关注和理性质疑并行,态度的转变使得微博主体对转基因食品的了解程度有所提高,但并没有使微博主体的接受程度同步提高。针对公众对转基因食品的认知和态度变化,文章提出了相关的政策建议。
Abstract：Exposure of golden rice event triggered widespread controversy among the micro-bloggers.At the beginning of the event,the public expressed emotional catharsis,showing extreme mistrust of the government and non-acceptance of the genetically modified foods.After the incident investigation report was publicized,micro-blog subject's attitude towards genetically modified( gm) food and their psychological cognition of it changed,from the beginning emotional catharsis to objective attention and rational inquiry,in parallel with emotional catharsis.The shift in attitude led micro-bloggers into better understanding of genetically modified food.However,such understanding does not improve their acceptance of gm food synchronously.Finally based on the shift in the micro-bloggers' cognition and attitude towards gm food,this article puts forward relevant policy recommendations.
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基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2013.11.001
中图分类号:F49;F203
引用信息:
[1]靳明,靳涛.从黄金大米事件进展透析公众的态度与认知变化——基于新浪微博的内容分析[J].商业经济与管理,2013,No.265(11):89-96.DOI:10.14134/j.cnki.cn33-1336/f.2013.11.001.
基金信息:
国家社会科学基金项目(13BJY124);; 教育部人文社会科学研究规划基金项目(11YJA630040)
2013-11-15
2013-11-15