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信息技术的进步极大地改变了服务生产、传递和消费的形式,促进了人-人交互和人-技术交互结合的混合服务发展。单渠道情境中的传统服务质量和电子服务质量已受到广泛关注,但多渠道融合情境中的混合服务质量还缺乏深入探索。混合服务质量逐渐成为近年来服务营销和管理领域新的研究主题。文章按照混合服务质量的内涵、构成、测量、影响因素以及对顾客行为的影响研究,对国内外该领域的研究情况进行了系统回顾和全面梳理,掌握了国内外的最新研究动态,并对未来研究方向进行了展望,以期促进国内学术界对混合服务质量的关注与探索。
Abstract：The progress of information technology has greatly changed the forms of service production, delivery and consumption, and promoted the development of hybrid service of human-human interaction and human-technology interaction. Traditional service quality and electronic service quality in the single-channel context have become popular, but hybrid service quality in the multichannel integration context still lacks in-depth exploration. Hybrid service quality has gradually become a new research subject in the field of service marketing and management in recent years. According to the connotation, composition, measuring, influencing factors of hybrid service quality and its impact on the customer behavior, this paper systematically reviews the research progress in this field at home and abroad and the future research direction is discussed, in order to promote further exploration into the hybrid service quality among the domestic academic circles.
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基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2019.10.001
中图分类号:F274
引用信息:
[1]沈鹏熠.混合服务质量:研究述评与未来展望[J].商业经济与管理,2019,No.336(10):5-19.DOI:10.14134/j.cnki.cn33-1336/f.2019.10.001.
基金信息:
国家自然科学基金项目“基于线上线下融合的混合服务质量研究:驱动机制、影响效果和管理启示”(71762011);; 江西省社会科学规划项目“基于服务主导逻辑的多渠道零售体验价值共创行为研究”(17GL12);; 江西省自然科学基金项目“多渠道零售服务质量的结构、形成及对在线顾客忠诚的影响研究:线上与线下的视角”(20171BAA208007)
2019-10-15
2019-10-15