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文章利用2005-2007年间广东省和浙江省109家制造型上市公司的数据,对企业国内市场产品多元化程度与出口绩效之间的关系进行了实证研究。结果发现,产品多元化程度越高,出口绩效均表现越差;产品的相关多元化对出口绩效均存在显著的积极影响;广东省和浙江省样本企业存在出口绩效差异,但在产品多元化方面没有显著差异。
Abstract：The paper explores the relationship between domestic product diversification strategy and export performance,by investigating 109 listed companies in Guangdong and Zhejiang provinces,during 2005-2007.The results find that the wider product diversification is,the less export performance is;the vertical specification of product has a significantly positive effect on export performance.
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基本信息:
中图分类号:F273.2;F752.62;F224
引用信息:
[1]谢军,徐青.产品多元化与企业出口绩效的实证研究——对广东浙江两地上市公司的对比分析[J].商业经济与管理,2009,No.216(10):40-45.
基金信息:
广东省哲学社会科学“十一五”规划项目“广东制造型企业国外扩张的路径选择及绩效研究”(08E-14)
2009-10-15
2009-10-15