商业经济与管理

文章认为以前的零售业态的变化规律理论都不能很好地解释零售业态在中国的发展变化规律。提出多维度视角解释零售业态发展变化的规律,认为消费者满足是根本;社会发展环境是背景;技术革新是基础;精细化管理是关键。并以此解释日本和中国各阶段的零售业态发展变化规律及中日之间的差别。据此并借鉴日本的发展经验,对我国今后的零售业态发展趋势做出预测。

This paper argues that previous retail format variation theories cannot reasonably explain the development of retail variation in China. Hence,it proposes a variation principle of retail formats based on a multi-dimensional perspective,arguing that consumer satisfaction is the base,social environment is the background,technical innovation is the foundation,and precise management is the key. The researcher thus explains the differences in retail format variation in various periods between Japan and China.Learning from Japan's experience,this paper also predicts the development trend of retail formats in China.