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文章从企业韧性目标出发，以旅游上市公司为研究对象，引入组织构型理论，采用fsQCA分析数字化转型与多元化经营双战略协同对企业韧性的组态效应，进一步探究战略协同的内在机理。结果显示，战略协同能有效实现高企业韧性，且存在“地域专业化市场风险抵御型”“地域多元化代理风险管控型”“行业多元化市场风险分散型”“多元化系统风险管控型”等四种协同构型。而战略失衡将导致低企业韧性，主要存在多元化扩展过快但数字化赋能不足、数字化赋能与企业风险结构失衡等形式。机制分析表明，战略协同达成韧性目标的关键在于数字化赋能组合与企业风险结构的一致性。研究有助于破解旅游企业数字化与多元化战略失衡困境，指导旅游企业数字化转型，推动企业韧性发展。
Abstract：Starting from the goal of enhancing enterprise resilience,this article takes tourism listed companies as the research object,introduces organizational configuration theory,employs fsQCA to analyze the configurational effects of digital transformation and diversified business strategies on enterprise resilience,and explores the internal mechanism of strategic synergy.The results show that strategic synergy can effectively achieve high enterprise resilience,and there are four types of synergistic configurations:regional specialization market risk resistance,regional diversification agency risk management,industry diversification market risk dispersion,and diversified system risk management.However,strategic imbalance will lead to low enterprise resilience,mainly in the form of rapid diversification expansion but insufficient digital empowerment,and imbalance between digital empowerment and enterprise risk structure.Mechanism analysis indicates that the key to achieving resilience goals through strategic synergy lies in the consistency of digital empowerment combinations and enterprise risk structure.This research helps to solve the dilemma of strategic imbalance between digitalization and diversification in tourism enterprises,guides their digital transformation,and promotes the development of enterprise resilience.
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(1)数据来源数字一百发布的《数字化跃迁下文旅企业转型发展专题分析》、环球旅讯和工匠一课发布的《2021中国酒店业数字化成熟度研究报告》、中国旅游饭店业协会和石基信息发布的《2024年中国酒店业数字化转型趋势报告——创造价值》等报告。
(2)出于篇幅原因,分词词典见附件或通过邮件向作者索要。
(3)Rumelt(1974)和段正梁等(2013)将“企业主导业务经营收入占比70%”作为主导业务型企业和相关业务型与非相关业务型企业的划分标准,是区分行业多元化高低的重要分界点。在主导业务经营收入占比为70%条件下,当企业只涉及2个行业(即另一业务经营收入占比为30%)时,企业多元化程度最低。将以上条件代入行业多元化计算公式■为临界值。
基本信息:
DOI：10.14134/j.cnki.cn33-1336/f.2024.11.006
中图分类号:F592.6;F49;F272
引用信息:
[1]刘民坤,梁连健,邓小桂.数字化与多元化：韧性视域下旅游企业双战略协同研究[J].商业经济与管理,2024,No.397(11):60-73.DOI:10.14134/j.cnki.cn33-1336/f.2024.11.006.
基金信息:
国家自然科学基金面上项目“旅游驱动乡村治理的内在机制、效应测度与韧性优化研究”(72272040); 广西哲学社会科学规划研究课题“广西打造国内一流宜居康养胜地策略研究”(21BYJ028); 2023年广西大学应用经济学学科交叉科研项目“数字化建设对中国—东盟旅游经济增长的影响研究”(2023JJJXA03); 广西高校人文社会科学重点研究基地重大项目“广西康养与旅游业融合发展研究”(2022GDSIYB05)
2025-12-09
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2024-11-15
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